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Entrepreneurship WOMEN’S ENTREPRENEURSHIP IN UKRAINE

Women’s entrepreneurship in Ukraine

Alyona Koneva, Zinaida Babiychuk, МЕ-111і, КНЕУ

Introduction

Participation of women in business, in the legislative process, in legal education, in the positions of lawyers in the public and private sectors and judges of commercial courts. Women make up 54% of the population of Ukraine.

One of the most important manifestations of equality is equality between men and women in the labor market. Ukrainian labor legislation proclaims formal equality, prohibits discrimination in the labor market, but in practice women have fewer career opportunities, lower wages, and work mainly in the low-paid sector.

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Digital Entrepreneurship

Digital skills and entrepreneurship

Maria Zavedetska, Victoria Zubtsova, ME-111i, KNEU

INTRODUCTION

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd.

Social media digital skills are crucial to the digital marketing mix, but are worth pulling out as social media has come to play such a significant role in our day-to-day as well as professional lives. Social media management tools, performance measurement, new channel research, brand presence/voice, influencer marketing, and paid vs organic all play a part in connecting with prospective and current users.

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Entrepreneurship WOMEN’S ENTREPRENEURSHIP IN UKRAINE

Women’s entrepreneurship in Ukraine

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Maksym Lysytsia, FK-204i, KNEU

INTRODUCTION

Women’s business … What do people usually think in Ukraine, hearing the phrase “women’s entrepreneurship”? A survival strategy to which poverty pushed us, the loss of a permanent job and a stable income? Or maybe just a desire of a modern woman to self-actualize, to gain economic independence, to engage in “business” that sometimes becomes the meaning of life?

Women’s entrepreneurship is a relatively new phenomenon for the Ukrainian economy, therefore for the study of women’s issues it is necessary to analyze the features and problems of business development.

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