Let all the entrepreneurs be as they are

Origin – Innovation

Entrepreneurial activity, or entrepreneurship, began to attract the attention of economists in the eighteenth century. The development of the process of scientific understanding of entrepreneurship took place in several stages.

Josef Schumpeter‘s theory of entrepreneurship (1934) seems to be the most suitable, according to which entrepreneurial activity is the ability to promote innovation on the market through risky business, which is a constant source of competitive economic restructuring and economic growth.

In contrast to the invention, innovation means not only and not so much the original idea of a new product or process, as the transformation of the idea into an innovation suitable for commercial implementation. 

The driving force of the entrepreneur are his needs, interests and incentives.


Women’s entrepreneurship in Ukraine

Alyona Koneva, Zinaida Babiychuk, МЕ-111і, КНЕУ


Participation of women in business, in the legislative process, in legal education, in the positions of lawyers in the public and private sectors and judges of commercial courts. Women make up 54% of the population of Ukraine.

One of the most important manifestations of equality is equality between men and women in the labor market. Ukrainian labor legislation proclaims formal equality, prohibits discrimination in the labor market, but in practice women have fewer career opportunities, lower wages, and work mainly in the low-paid sector.

Digital Entrepreneurship

Digital skills and entrepreneurship

Maria Zavedetska, Victoria Zubtsova, ME-111i, KNEU


Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd.

Social media digital skills are crucial to the digital marketing mix, but are worth pulling out as social media has come to play such a significant role in our day-to-day as well as professional lives. Social media management tools, performance measurement, new channel research, brand presence/voice, influencer marketing, and paid vs organic all play a part in connecting with prospective and current users.