Franchise Fundamentals: Researching franchise opportunities

Lesley Fair

No one would try to run a marathon with just a few days of preparation. It takes months of rigorous training before you can step up to the starting line with confidence.

Of course, the process of studying, selecting, opening, and operating a franchise can make a marathon feel like a stroll in the park. In the second of our Franchise Fundamentals blog series, we take a closer look at the extensive research “road work” prospective franchisees should undertake before investing in a franchise.