Digital Single Market

Anastasia Yurchuk, FM-201, KNEU


Nowadays the Digital Single Market Strategy is successfully implemented in Europe.

The European Union is digitizing its economy, anticipating an increase in the global impact of the latest technologies and increasing profits from e-commerce, data sharing and services. The realities of the global world dictate precisely such conditions for the modernization of economies and the creation of clear rules for the new innovation era. Moreover, the time for their implementation is short.

A Digital Single Market (DSM) is one in which the free movement of persons, services and capital is ensured and where the individuals and businesses can seamlessly access and engage in online activities under conditions of fair competition, and a high level of consumer and personal data protection, irrespective of their nationality or place of residence.

The European Commission has identified the completion of the DSM as one of its 10 political priorities.

The Pillars

The DSM Strategy is built on three pillars:

  • Access: better access for consumers and businesses to digital goods and services across Europe;
  • Environment: creating the right conditions and a level playing field for digital networks and innovative services to flourish;
  • Economy & Society: maximizing the growth potential of the digital economy.

The document builds on the European values of fair and open competition, an open and secure Internet that provides a free flow of information. Particular attention has been paid to data protection, privacy and cyber security issues, including Internet governance.

Europeans want to ensure the effective development of different sectors of the economy that use digital technologies for innovation so that they remain competitive globally.

Great digital potential is embedded in international trade and association agreements operating between the EU and other countries. They allow the promotion, facilitation of trade of data, goods and services, such as the development of telecommunications and e-commerce, and ultimately data flows.

Such agreements are seen by Europeans as key elements in ensuring co-operation in digital policy, in particular in the development of common standards, certification and marking, which is important for enhancing the security of interconnected facilities worldwide. These standards must already be implemented in Ukraine, especially since they are set out in the Association Agreement with the EU.

Legislative innovation is underway in Europe – we are seeing a large-scale revision of the EU’s telecommunications market rules, which includes more efficient spectrum allocation and the establishment of common spectrum allocation criteria at national level; creating incentives for investment in high-speed communications; ensuring a level playing field for all market participants; creating an effective institutional structure.

The EU pays close attention to enhancing the credibility and security of digital services and the processing of personal data.


There must be a “free flow of information in Europe” in completely different meaningful ways. The EU is unifying and harmonizing standards in such sensitive and socially relevant areas as eHealth, transport planning, energy.

In today’s Europe, an inclusive digital society is being created in which citizens have the necessary skills to access the Internet, enhancing their chances of optimal employment, education, business and social activity.

How can Ukraine not get out of the global digital context?

Annex XVII-3 to Title IV of the Association Agreement already obliges Ukraine to implement a series of EU acts establishing common rules in the market for electronic communications services. The Agreement also stipulates that a comprehensive “roadmap” for change must be adopted in this comprehensive area – it is hoped that it will be submitted to Parliament soon.

The main thing is that Ukraine should introduce the European concept of market regulation and introduce its standards, and not come up with something completely different that will conflict with the EU postulates. These provisions are identified in key EU directives. Ukrainian society is interested in integrating into the European digital space, because, as we can see, the development of the economy as a whole, of virtually all its sectors, depends on it. Therefore, mistakes and contradictions, legislative cases in this area can be very costly to us – it is investment, new jobs, potential global joint projects, and the development of small and medium-sized businesses, and the loss of precious time to “digitize” our economy.

The Agreement of the European Union in this area is the framework directive of the EU/2002/21 about legal frameworks in the field of electronic communications networks and services, as well as a number of directives and regulations. None of the Ukrainian laws in this area fully comply with EU norms and standards. This means that Ukraine is still far from the “digital market” of a united Europe. But we hope that Ukraine will take decisive steps to create a stable and well-established Ukrainian digital market.

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