Maria Zavedetska, Victoria Zubtsova, ME-111i, KNEU
Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s jobseekers require specialized skills to help them stand out from the crowd.
Social media digital skills are crucial to the digital marketing mix, but are worth pulling out as social media has come to play such a significant role in our day-to-day as well as professional lives. Social media management tools, performance measurement, new channel research, brand presence/voice, influencer marketing, and paid vs organic all play a part in connecting with prospective and current users.
Digital entrepreneurship has opened new possibilities to the next generation of entrepreneurs, with the best way to learn the necessary digital skills, and by reflecting on experiences, constantly innovating new approaches.
Purpose of work: to study digital skills analyze digital entrepreneurship in Ukraine
Object of research: digital entrepreneurship in Ukraine
In accordance with the purpose and object of work, the following tasks have been set:
- The role of digital skills in our lives
- The impact of the digital economy on the market labor
- The issue of Digital competence
- The current state of digital skills and rights of citizens of Ukraine
- Digital entrepreneurship concept
- Digital entrepreneurship opportunities
- State of digital entrepreneurship in Ukraine
- How to encourage digital entrepreneurship
An important component of the digital transformation of the economy Ukraine – there is a digitalization of educational processes and the acquisition of digital competencies of citizens on the way to deepening the European integration.
The development of the digital economy has a great impact on the market labor: changing the structure of employment, there are new requirements to professional competencies, the demand for specialists in the field is growing ICT. The European Commission is promoting various initiatives aimed at how to enhance the digital competencies of the workforce and for consumers; modernization of education in all EU countries; mastering digital technologies for training and for recognition and testing of skills; forecasting and analysis of skills needs.
“Skills” means the ability to apply knowledge and use knowledge how to perform tasks and solve problems. In the context of the European Qualifications Framework, skills are described as cognitive or practical. The digital economy is vital for innovation, growth, and Ukraine’s competitiveness on the path to European integration. The spread of digital technologies has a great impact on the labor market and the type of skills needed in economics and society. 
Digital skills – the competencies of the population in the use of personal computers, the Internet and other types of ICT, and also people’s intentions to acquire relevant knowledge and experience. We believe that depending on the purposes of the use of ICT is appropriate identify the following categories of digital skills:
- professional: skills of specialists necessary for the development, operation and maintenance of information and communication systems (preparation of specifications, design, development, installation, operation, support, maintenance, management, evaluation, research and development in the field of ICT);
- designed for the user: skills needed to effectively use the capabilities of ICT for work, study and for personal purposes.
The top 10 digital skills, which companies are looking for today:
- Programming, web and app development
- Digital business analysis
- Digital design and data visualization
- Digital project management
- 5.Digital product management
- Digital marketing
- Social media
- Data science and data analytics
- Decision making for leaders
- Something they haven’t seen before
Digital competence is a set of knowledge and skills that are needed for safe and efficient use of digital technologies and Internet resources. Includes: digital consumption; digital competencies; digital security. That is, the ability to use and create content based on digital technologies, including search and exchange of information, answers to questions, interaction with other people and computer programming.
The current state of digital skills and rights of citizens of Ukraine is described mostly in the article of Kokhan Veronica Pavlovna-Candidate of Law, Senior Researcher of the Research Institute of Legal Support of Innovative Development NAPRN of Ukraine ORCID: 0000-0002-3129-9266 The low level of digital skills of citizens and the state moves to combat digital illiteracy will be noted here. The experience of the European Union for the development of digital competences of citizens and states its borrowing Ukraine will be described. 
On December 24, 2019, the Ministry of Digital Transformation of Ukraine presented the first sociological study in the history of Ukraine digital skills of citizens. According to the data, 37.9% of Ukrainians aged 18-70 have digital skills below the average, another 15.1% do not have them at all. Thus, 53% of the population of Ukraine for digital skills assessment methodology used by the European Commission is below the “intermediate level” mark.
The study showed the fact of digital unpreparedness citizens of Ukraine to economic and technological changes that occur over time. Today, mastering digital skills is already not a whim, but the need for modern man to effectively and fully exercise their rights in various spheres of life: in the personal and professional spheres, as well as in creativity. The shortage is especially felt digital literacy of citizens in the field of e-government.
In 2019, the Ministry of Digital Transformation was established in Ukraine, which is designed to provide such functions.
- formation and implementation of state policy in the field of digitalization, digital economy, digital innovations, e-government and e-democracy, development of the information society;
- formation and implementation of state policy in the field of development digital skills and digital rights of citizens;
- formation and implementation of state policy in the field of open data, development of national electronic information resources and interoperability, broadband infrastructure development Internet access and telecommunications, e – commerce and business;
- formation and implementation of state policy in the field of provision electronic and administrative services;
- formation and implementation of state policy in the field of electronic trust services;
- formation and implementation of state policy in the field of development IT industry;
- performing the functions of the central certification body by ensuring the creation of conditions for the functioning of the subjects of legal relations in the field of electronic trust services. 
The Verkhovna Rada of Ukraine has a Committee on Digital Transformation, which is responsible for, in particular, development of digital competencies, digital rights. In the fall of 2019, the Ministry of Finance launched a national online platform for digital literacy. On the online platform, every citizen will be able to learn digital skills for free. T
he Ministry has chosen a modern format of training-educational series for experts and Ukrainian stars. There are currently three educational series available: basic series on digital literacy, digital literacy for teachers and educational series for parents “Online safety for children”. New educational series will appear on the online platform in 2020. 
The state’s steps aimed at overcoming the digital illiteracy of Ukrainians and paying attention to the development of digital skills of the population should be positively assessed. Thus in the specified sphere Ukraine is following the example of the European Union, where the issue of digital competence of citizens is on time for the second decade in a row.
Digital entrepreneurship is the way that business ownership will evolve as companies and consumers are impacted by developments in technology. Digital entrepreneurship covers changes in business theory, company practices, and staff education.
The concept of digital entrepreneurship describes the new processes that entrepreneurs are utilizing as the business world becomes more digital. This includes product designs, cost reduction, ad targeting, collaboration opportunities, promotions, conversions, and advantages over industry competition.
Digital entrepreneurship includes everything that is new and different about entrepreneurship in a digital world, including:
- New ways of finding customers for entrepreneurial ventures.
- New ways of designing and offering products, and services.
- New ways of generating revenue, and reducing cost.
- New opportunities to collaborate with platforms and partners.
- New sources of opportunity, risk, and competitive advantage.
How to choose the best niche in the digital market?
- List your skills and talents
- Evaluate supply and demand
- Keep an eye on the trends
- Find out who the authorities on the subject are
- Don’t try to do everything at once. 
The report “Digital entrepreneurship in Ukraine” by VimpelCom, Kyivstar, A.T. Karney Ukraine describes the current state of Ukraine’s digital sector as up-and-coming. Owing to a huge number of start-ups and rapid growth of the industry, the economic environment is more than favorable. The statistics show that only a few start-ups out of annual 400 appearing turn into successful companies.
Among these success stories are Readdle, which provides applications for document reading, scanning, formatting, and printing on iPhones and iPads, along with Deposit Photos, which has established a professional photo library, and Looksery, which has developed face transformation filters that can be used when taking a photo with a smartphone and has been acquired by Snapchat for $150 million. 
On November 2, 2020, the Law of Ukraine №4303 “On stimulating the digital economy of Ukraine” came into force. If Ukraine can build on its considerable technical expertise to create a vibrant digital entrepreneurial ecosystem, it could become a major player in the global digital economy, bolstering its competitiveness and long-term prospects.
Strengths and opportunities of digital entrepreneurship in Ukraine:
- Ukraine’s good education system, well-developed IT outsourcing industry, and R&D expertise mean the country has a strong supply of talented software developers, who cost less to employ than their counterparts in developed countries.
- The number of Internet users in Ukraine is growing rapidly with the rollout of 3G mobile networks and rising smartphone adoption. By 2018, there are likely to be 41 million smartphones in use in Ukraine, up from 16 million in 2014. Moreover, consumer surveys suggest Ukrainians have a strong appetite for mobile commerce.
- Hit by the economic crisis, Ukraine’s 340,000 businesses need digital solutions to cut costs and become more productive, with small- and medium-size enterprises in the agriculture, retail, and logistics sectors leading demand. 
Also on June 9, the Verkhovna Rada adopted in the first reading Law № 3637 “On Virtual Assets”. This Law in Ukraine legalizes the cryptocurrency industry, that is, businesses in this area will be able to work in white.
Due to this Law, participants in the virtual asset market should be able to use banking services, pay taxes on income received and receive legal protection in courts in case of violation of their rights. A very important task is to ensure the protection of Ukrainian investors when making investments in the virtual asset market. 
There are 7 ways through which digital entrepreneurship can be encouraged:
- Target digital innovation and entrepreneurship
- Control difficulties and reduce their negative effects
- Notice the diversification of digital innovation and entrepreneurship
- Strengthen collaboration
- Provide scaling – up
- Establish technology – related networks
- Balancing between openness and incentives to innovate
The main advantage of this business model is that you don’t need to invest a lot of money in order to get started, in comparison to the offline market. In addition, this format allows entrepreneurs to work from wherever and whenever they want to, having greater flexibility in their daily routine. 
Indeed, the digital economy is here, and people are beginning to realize that digital skills are very vital in this digital era. Digital entrepreneurship opens new possibilities to train the next generation of entrepreneurs. The best way to learn entrepreneurship is to ‘do it’, and reflect on that experience. The digital world not just lowers the barriers for starting something new, but offers a variety of pathways to success.
Digital skills are broadly defined as those needed to “use digital devices, communication applications, and networks to access and manage information,” in UNESCO’s terms. This covers a huge range and variety of skills, of course. There are different tiers of digital skills.
Digital entrepreneurship can encompass almost every aspect of running a business, so it’s important for business owners to determine which programs they do and don’t need in an effort to make integrating a web of business functions simple and straightforward.
The advantage of digital entrepreneurship is that you don’t need to invest a lot of money in order to get started, in comparison to the offline market.
As a digital entrepreneur, you can work from wherever and whenever you want to, having greater flexibility in their daily routine.
The digital economy is here, and people are beginning to realize that digital skills are very vital in this digital era. Digital entrepreneurship opens new possibilities to train the next generation of entrepreneurs.
When writing the work, such topics were covered:
- digital skills in our lives
- impact of the digital economy on the market labor
- digital skills and rights of citizens of Ukraine
- digital entrepreneurship concept
- digital entrepreneurship in Ukraine
- stimulating digital entrepreneurship.
- Digital skills of Ukrainians at the level of “below average” – research. URL: https://gordonua.com/ukr/news/politics/-tsifrovi-navichkiukrajintsivznahodjatsja-na-rivni-nizhche-serednogo-doslidzhennja-1480391.html.
- Regulations on the Ministry of Digital Transformation of Ukraine of the Cabinet of Ministers of Ukraine “Issues of the Ministry of Digital formation “from 09/18/2019 № 856. Date of update: 12/19/2019. URL: https://zakon.rada.gov.ua/laws/show/856-2019-%D0%BF#Text
- Round table “Development of digital skills and competencies in Ukraine: preconditions and practical steps “. URL: https://pfirs.org/novini-fondu/item / 468-1353.html.
- National online platform for digital literacy. URL: https://osvita.diia.gov.ua/
- “Digital entrepreneurship in Ukraine” – report analysis. URL: https://outsourcingreview.org/digital-entrepreneurship-in-ukraine-report analysis/
- Digital Entrepreneurship in Ukraine. URL: https://inventure.com.ua/en/analytics/investments/digital-entrepreneurship-in-ukraine
- The Law “On Virtual Assets”. URL:https://ain.ua/2020/12/02/rada-prinyala-v-pervom-chtenii-zakon-pro-virtualnye-aktivy-on-prizvan-vyvesti kriptobiznes-iz-teni/
- Digital Entrepreneurship Guide. URL: https://university.seekahost.com/how-to-become-digital-entrepreneur/