Maksym Lysytsia, FK-204i, KNEU
INTRODUCTION
Women’s business … What do people usually think in Ukraine, hearing the phrase “women’s entrepreneurship”? A survival strategy to which poverty pushed us, the loss of a permanent job and a stable income? Or maybe just a desire of a modern woman to self-actualize, to gain economic independence, to engage in “business” that sometimes becomes the meaning of life?
Women’s entrepreneurship is a relatively new phenomenon for the Ukrainian economy, therefore for the study of women’s issues it is necessary to analyze the features and problems of business development.